01OVERVIEW
Pat and Diana Priestner and their family have a legacy of giving back to communities across Canada, both personally and through Pat’s company, CanadaOne Auto Group. It speaks volumes that they wanted to deepen their impact—make it more meaningful and more effective.
Over a series of purpose-driven workshops led by Legacy+, their deep concern for the mental health crisis emerged. Pat had witnessed its devastating impact on his employees and their families and had his own lived experience. Working with leading mental health experts we developed a framework focussing on prevention and promotion. Well-being Canada and the first national well-being program for youth in grades K-12, families and employees was on its way.
![Pat and Diana Priestner and their family have a legacy of giving back to communities across Canada](https://legacyplus.org/wp-content/uploads/2024/01/legacy-of-living-back-to-communities.jpg)
![Employees and their families and had his own lived experience](https://legacyplus.org/wp-content/uploads/2024/01/employess-and-their-families.jpg)
![](https://legacyplus.org/wp-content/uploads/2024/01/case-studies-wbc.gif)
![Positive well-being tools now at your fingertips](https://legacyplus.org/wp-content/uploads/2024/01/positive-well-being-tools-now-at-your-fingertips.png)
![Bringing positive well being to every corner of canada](https://legacyplus.org/wp-content/uploads/2024/01/brining-positive-well-being-to-every-corner.jpg)
![The road to well-being starts here](https://legacyplus.org/wp-content/uploads/2024/02/well-being-canada-carrybag.jpg)
02WHAT WE DID
+ Purpose discovery and definition
+ Brand platform
+ Naming
+ Brand identity
+ Website and social platforms
+ Brand video
+ Evidence-based programming for grades K – 12
+ Guides and resources for teachers
+ Professional development and training for educators
+ Virtual event to launch initiative with students
+ Digital marketing campaign
+ Development of resources for families and the workplace
+ Development of local giving platform and process
+ Identification of Well-being Canada ambassadors
![Well-being resources mockup](https://legacyplus.org/wp-content/uploads/2024/01/wbc-resources-mockup.jpg)
![Well-being canada insta post](https://legacyplus.org/wp-content/uploads/2024/02/wellbeing-canada-page.gif)
![Well-being canada insta post](https://legacyplus.org/wp-content/uploads/2024/02/wellbeing-canada-page.gif)
![Your road to well-being starts here](https://legacyplus.org/wp-content/uploads/2024/01/your-road-to-well-being-starts-here.jpg)
![Your road to well-being starts here](https://legacyplus.org/wp-content/uploads/2024/01/your_roadto_wellbeing_startshere.jpg)
![Well-being canada social post](https://legacyplus.org/wp-content/uploads/2024/01/well-being-canada-social-post.jpg)
![WBC resources social](https://legacyplus.org/wp-content/uploads/2024/01/WBC_resource_social.gif)
![Well-being social frame sleep](https://legacyplus.org/wp-content/uploads/2024/01/well-being-social-frame-sleep.jpg)
![Well-being canada help frame](https://legacyplus.org/wp-content/uploads/2024/01/wbc-help-frame.jpg)
![Priotrizing youth well-being](https://legacyplus.org/wp-content/uploads/2024/01/prioritizing-youth-well-being.gif)
![Feeling stressed](https://legacyplus.org/wp-content/uploads/2024/01/feeling-stressed.gif)
![Well-being social frame](https://legacyplus.org/wp-content/uploads/2024/01/well-being-social-frame.jpg)
![Taking care of myself doesn't mean 'me first.](https://legacyplus.org/wp-content/uploads/2024/01/taking-care-of-myself-quotes.jpg)
![Thank you](https://legacyplus.org/wp-content/uploads/2024/01/thank-you.gif)
![Let's celebrate our differences](https://legacyplus.org/wp-content/uploads/2024/01/lets-celebrate-our-differences.jpg)
![Well-being canada study classroom](https://legacyplus.org/wp-content/uploads/2024/01/wbc-study-classroom.jpg)
![Well-being canada bringing positive social](https://legacyplus.org/wp-content/uploads/2024/01/wbc-bringing-positive-social.jpg)
![Inside your brains stress](https://legacyplus.org/wp-content/uploads/2024/01/inside-your-brains-stress.jpg)
![Well-Being Canada local support preview](https://legacyplus.org/wp-content/uploads/2024/01/wbc-local-support.gif)
![Well-being canada program to help](https://legacyplus.org/wp-content/uploads/2024/01/wellbeing-canada-program-to-help.jpg)
03IN THE WORKS
+ Additional curriculum and resources for educators and youth
+ Modules on additional mental health resources
+ Book: mental well-being in the workplace