01OVERVIEW
Pat and Diana Priestner and their family have a legacy of giving back to communities across Canada, both personally and through Pat’s company, CanadaOne Auto Group. It speaks volumes that they wanted to deepen their impact—make it more meaningful and more effective.
Over a series of purpose-driven workshops led by Legacy+, their deep concern for the mental health crisis emerged. Pat had witnessed its devastating impact on his employees and their families and had his own lived experience. Working with leading mental health experts we developed a framework focussing on prevention and promotion. Well-being Canada and the first national well-being program for youth in grades K-12, families and employees was on its way.
02WHAT WE DID
+ Purpose discovery and definition
+ Brand platform
+ Naming
+ Brand identity
+ Website and social platforms
+ Brand video
+ Evidence-based programming for grades K – 12
+ Guides and resources for teachers
+ Professional development and training for educators
+ Virtual event to launch initiative with students
+ Digital marketing campaign
+ Development of resources for families and the workplace
+ Development of local giving platform and process
+ Identification of Well-being Canada ambassadors
03IN THE WORKS
+ Additional curriculum and resources for educators and youth
+ Modules on additional mental health resources
+ Book: mental well-being in the workplace