Uniting Brands and Communities Through A National Call To Service

Realize the Dream is mobilizing communities and corporate partners to continue Dr. Martin Luther King Jr.’s legacy of service and systemic change.

In honor of the 60th anniversary of the Selma to Montgomery marches, Realize the Dream (RTD) is mobilizing communities and corporate partners to continue Dr. Martin Luther King Jr.’s legacy of service and systemic change. Led by Martin Luther King III, Arndrea Waters King and Yolanda Renee King, RTD calls on individuals nationwide to take action in the spirit of justice, equity and unity

With support from key sponsors such as Allstate, DoorDash, The Clorox Brand and Stand Together Foundation, Realize the Dream has built a coalition that includes NBA Cares, NFL Inspire Change and Scholastic. Media and tech partners like Chegg, iHeartMedia, Snapchat and WPP are amplifying the movement, ensuring the message of service reaches communities across the country.

“This is about more than remembrance—it’s about action,” said Martin Luther King III. “We honor my father’s legacy by committing to real, tangible change.”

Since its launch in January 2024, RTD has reached over two million educators, awarded youth service grants in more than 30 states, and established a National U.S. Youth Council. Additionally, the first MLK III Service Student Cohort has completed 25,000 hours of community service.

Realize the Dream aims to generate 100 million hours of service by 2029, marking what would have been Dr. King’s 100th birthday. To learn more or take part in the movement, visit realizethedream.org.