Why the National Football League is a leader in social and corporate impact

The National Football League has led the way when it comes to social and community programs via its Inspire Change initiatives. So, it wasn’t surprising at all that it would be quick to offer its support and commitment to Realize the Dream. The NFL has had an incredible impact with their efforts – and has become a model for other organizations when it comes to public service.

Date: February 14, 2024

The expectations for this year’s Super Bowl were high, but no one predicted that this year’s event would turn out to be America’s most-watched program since the moon landing, with an astounding 123.4 million viewers tuning in to the big game.

While the Taylor Swift effect certainly was a factor in achieving that staggering number, there is more to the modern NFL than celebrity fans, touchdowns and tailgate parties. The league has grown into a case study for a corporation seeking to support its communities across the country.

The NFL has been a long-time supporter of charitable causes, but in recent years, it has significantly ramped up its player safety, social responsibility and social justice initiatives.

Inspire Change facilitates NFL investment in organizations, programs and initiatives that reduce barriers to opportunity, anchored in four pillars: Education, Economic Advancement, Community-Police Relations and Criminal Justice Reform.

And, most recently, it has partnered with the Martin Luther King III Foundation and Legacy+ to launch Realize the Dream, a bold new initiative that aims to transform, unify and uplift America by rallying communities to perform 100 million hours of service by the 100th anniversary of Dr. King’s birth.

Read the full column on Entrepreneur.com.